Tuesday 18 November 2008

Audience Research (Appendix 16)

We are going to perform a qualitative based research using a focus group, consisting of 8 varied target consumers. We will play them the chosen track and then give them a set of questions to gather in their immediate thoughts and ideas.
We are holding it after an english lesson so that we can use the diverse spectrum of social groups within our class. For doing this research, we will be able to determine how our favoured target audience will want to perceive our track. This will give us a larger awareness about how our current ideas will be recieved and from this we will be able to change some ideas as well as developing them.

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